Reduce supermarket waste of fruit and vegetables

Farmers are throwing away tonnes of fresh food because supermarkets only accept “perfect” fruit and vegetables of an exact shape and size.

The supermarkets are worried misshapen potatoes put customers off. But we are their customers - so let’s tell them we’ll buy fruit and veg that looks the way mother nature intended it. A huge petition, powered by shoppers, could convince supermarket bosses to stop rejecting perfectly good food.