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To: ITV bosses
ITV: No political ads on our TVs!
Don’t abuse a loophole to allow political parties with deep pockets to invade our living rooms with political ads for the first time in British TV history
Why is this important?
Imagine watching Coronation Street and being interrupted by Rishi Sunak or Keir Starmer on your screen. Well, it could happen soon as Labour and the Conservatives gear up to spend millions more than ever before on ads, and ITV bosses are considering using a loophole to rake in the cash.
For the first time in British TV history we could see American-style political ads all over the telly, because our laws that ban party ads haven’t been updated since streaming services like ITVX were invented. Sky, Channel 4, Amazon Prime and Netflix don’t accept these ads despite the loophole.
ITV bosses are just considering this right now. If we don’t act quickly, they could start a race to the bottom. If we accept political ads on one channel, it’s only a matter of time before it becomes standard and our democracy will be in the hands of parties backed by wealthy donors who can buy up advertising space on our favourite shows.
