Dear Home Secretary, please encourage more Chinese nationals to visit the UK by continuing to ease visa burdens. Although laudable progress has been made in recent months, visa requirements are still perceived as complicated and unfriendly.
Why is this important?
While a record 149,000 Chinese citizens arrived in the UK in 2011, 632,000 went to Germany and 1.2 million visited France (WTO figures).
With the average Chinese visitor spending £1,688 in the UK (200 percent more than the average visiting nation), it is imperative that we close the gap with our Schengen neighbours and bring more money into the country. Tourism and retail chiefs believe that billions could be added to the British economy simply through relaxing visa rules.