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To: Missguided Limited, 75 Trafford Wharf Road, Trafford Park, Manchester, M171ES

Respect Girls More - Take Down Your Sign

We are closing the petition as Missguided have removed the sign from their Bluewater store. We want to thank them for taking action within 24 hours of this petition being set up. Rachel & Rebecca

Respect Girls More - Take Down Your Sign

We wanted Missguided to respect girls more and remove the sign 'Send me nudes x' from the back wall of their store in Bluewater. We are pleased to announce they have done so. We thank Missguided for their swift action in response to our petition. We urge Missguided and other fashion stores to take their responsibility seriously by not sexualising girls, legitimising the negative sexual pressures they feel under or encouraging illegal behaviour through their marketing campaigns. For further comment contact [email protected]

Why is this important?

Teenage girls feel under increasing pressure to create and send nude pictures of themselves. An NSPCC report says teenage girls are most adversely affected by the sexting culture. Once online, these nude images can be seen and used by anyone, making girls and vulnerable young women the victims of bullying, revenge porn and exploitation. Many of these nude images can even make their way to child abuse websites. It is illegal in the UK for nude images of under 18's to be created, sent and shared. 'Send me Nudes' legitimises the culture of sexual coercion that teenage girls and young women experience daily. In posting 'Send me nudes' in their store, Missguided are promoting a negative and damaging culture. Instead, they should be empowering young women to value their intrinsic value and express their uniqueness through the art of fashion. So we are calling on Missguided to respect girls and take down their sign.


Maps © Stamen; Data © OSM and contributors, ODbL


2017-08-09 09:36:13 +0100

Petition is successful with 9,315 signatures

2017-08-07 21:10:14 +0100

Thank you to everyone who has signed this petition. Your messages have been so powerful and we will be making a record of all your comments. The petition will now close. But the fight continues. Rachel & Rebecca x

2017-08-07 14:08:35 +0100

GOOD NEWS! The sign is coming down tonight, and they've covered it in the meantime! THANK YOU so much for helping us press this company to take their responsibility to their young shoppers seriously. We will keep the petition open until tonight to allow people who want to sign to get involved. It is so good to know that so many of us care about messages in public spaces that can have negative influences on young people. If there is any follow on from this, we will keep you informed.

2017-08-07 14:00:51 +0100

Thanks everyone for helping us reach 5,000 signatures. Today the press are beginning to pick up the story so we won't close the petition for a few more days as we'd love to give more people an opportunity to get involved. Please do keep sharing among your networks. It might only be one company with one negative sign, but it matters that we take a stand against the pornification of youth culture. #hopeforgirls

2017-08-07 11:48:08 +0100

5,000 signatures reached

2017-08-06 20:26:40 +0100

Friends, incredibly, in the space of 5 hours we have gathered over 1,000 signatures! The petition will remain live until 3pm tomorrow when Rebecca Rumsey and I will collate the signatures. We will then let you know when we will be presenting our petition to remove the 'Send Me Nudes' sign from any and all Missguided stores, to the CEO of Missguided Ltd. Thanks everyone for adding the force of your brilliant and unique voice. You are a powerful advocate for young women, young men, positive self-esteem and healthier messages in youth culture. Go well. Rachel x

2017-08-06 19:55:47 +0100

1,000 signatures reached

2017-08-06 17:27:51 +0100

500 signatures reached

2017-08-06 15:13:18 +0100

100 signatures reached

2017-08-06 14:50:54 +0100

50 signatures reached

2017-08-06 14:39:11 +0100

25 signatures reached

2017-08-06 14:32:37 +0100

10 signatures reached