1,000 signatures reached
To: Sports Direct and Mike Ashley
Sports Direct: Stop misleading shoppers
We call on you to clearly and honestly label your prices, and to end any pricing tactics that trick customers into thinking they’re getting bigger discounts than they really are.
Why is this important?
Sports Direct have been accused of using fake “recommended retail prices” to mislead shoppers into thinking they’re getting huge discounts. Consumer group Which? says this could be illegal.
Mike Ashley may no longer be CEO, but he’s still Chair of the Board and owns 70% of the company – so he’s ultimately in charge. His empire includes brands only sold through his own shops, making it easier to invent inflated prices.
We deserve honesty at the checkout. Let’s show Sports Direct that shoppers won’t stand for being tricked.
