To: Virgin Active Clapham

Virgin Active Clapham closes the creche

Please don't close the crèche, it is an amazing place for little kids and so helpful to all your family members who will probably leave once this is closed as no chance to exercise without the little ones being looked after and hence not lucrative any more to be a member when one cant use it enough, please reconsider there is 60 members at least who massively value the crèche and so many little people who just love it there. Please have some sense for the families and community

Why is this important?

Virgin has taken the decision to close the crèche. It is hugely disappointing and very very sad to see this happen, especially given their reason for this is to use it as an additional PT gym, which they will make much more money through than the crèche. The decision completely disregards any community and family values but is solely focussed on more profit for Virgin. Not only is this a very poor decision, but also has it been extremely poorly communicated without even asking any members using the crèche what their views are, how much they use/value the crèche, would they pay more for it and would there be any alternatives. They simply made the decision on money terms only, and clearly communicated when asked that losing all members using the crèche wouldn’t matter as they would still make more money through the new PT studio – very very single minded, short sighted and ridiculously selfish.
The crèche is an amazing benefit we hugely value, the creche team is simply fantastic, loving and caring, super reliable and just simply irreplaceable. My son now 2.5 yrs has been here since 3months old and has made many friends amongst the many fun kids who come here; he loves being here so much that I have to drag him to leave and gives hugs and kisses to all the crèche ladies who he has come to love so much over the years, it is part of his home and family, his community!
I am hoping many of you feel the same way, and this is not just about me and my son but even more so about the fantastic crèche team for whom this is not just a job, but a vocation with the kids having grown so close to their hearts. I am deeply disappointed, sad and angry and just feel we cant just stay quiet about this. I am sure some of you like me have spoken to the manager, but clearly together we are stronger. I have posted my anger on twitter @virginactiveuk and on SW11 mums on Facebook, pls join in making this known on any social media you can think of or anywhere else where this can make an impact.
If you feel in the same way, then please sign this petition and tell anyone else who may do the same,
London SW11

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