To: Vets, pet owners, the media and animal welfare organizations

What’s in our pet food?

The public particularly pet owners need to know what are the “ingredients” making up pet foods. Consumers are entitled to know the actual contents not vague terms like “animal derivatives”. We are entitled to the same level of information as available for human food.
Country/Source of ingredients, free range animal products, animal welfare, type of meat products and percentage of such?

We should be able to compare pet products and make informed decisions.

Why is this important?

As pet owners we are concerned about the ethics of feeding our animals unethically sourced and potentially badly treated animal products.
We do not want others animals to suffer to keep our pets alive.