To: Media + politicians
Call them 'daesh'!
Call the terrorists in Syria 'daesh' and nothing else.
Why is this important?
Language is about communication and every time we use a term that links the terrorists to Islam we are reinforcing that connection. What they are doing has nothing to do with Islam. The danger is that ordinary moderate Muslims get tarred with the same brush. How would we react if this was a 'so called Christian group'? The words we use have a subtle but profound subliminal effect. Lets use the correct word. They are daesh!
