Are only boys allowed to like diggers or planes? Can only girls like Unicorns? Of course not. We are appealing to Next to change the way it sells childrens clothes so children can dress freely.
We love shopping in Next but they need to up their game when it comes to selling childrens clothes. We would like Next to remove references to gender in their childrens wear.
This will result in a wider choice for parents and children so stereotypes are not reinforced. We believe that a leading high street retailer like Next has the ability to change the way childrens clothes are sold and can have a significant impact on gender stereotypes.
My little girl wanted to buy a Toy Story top so we asked the shop assistant, who told us the Toy Story clothes were in the boys section. Why did there have to be a boys section? Why not a t-shirt section where a wide range of options were available? Its fine for boys to wear blue clothing and for girls to wear pink but if these are the only options available to them then it limits them in their aspirations and conforms to the stereotype. If Next can take up the challenge it will be instrumental in breaking barriers and tackling inequality.
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Lets make change happen!
