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To: Next childrens wear

NEXT - Stop stereotyping our kids!

To request Next to stop the gender stereotyping in their childrens clothes.

Why is this important?

Are only boys allowed to like diggers or planes? Can only girls like Unicorns? Of course not. We are appealing to Next to change the way it sells childrens clothes so children can dress freely.

We love shopping in Next but they need to up their game when it comes to selling childrens clothes. We would like Next to remove references to gender in their childrens wear.

This will result in a wider choice for parents and children so stereotypes are not reinforced. We believe that a leading high street retailer like Next has the ability to change the way childrens clothes are sold and can have a significant impact on gender stereotypes.
My little girl wanted to buy a Toy Story top so we asked the shop assistant, who told us the Toy Story clothes were in the boys section. Why did there have to be a boys section? Why not a t-shirt section where a wide range of options were available? Its fine for boys to wear blue clothing and for girls to wear pink but if these are the only options available to them then it limits them in their aspirations and conforms to the stereotype. If Next can take up the challenge it will be instrumental in breaking barriers and tackling inequality.

Excited to be supported by

Lets make change happen!



2019-07-01 09:00:11 +0100

My response:
Replying to
Thank you for your reply. I sent you an email last week but I have had no response. we want to be able to have a conversation with you. A two way chat. Passing on messages really isn’t enough

2019-07-01 08:59:55 +0100

From Next:

Replying to
We’re sorry you feel this way; it certainly isn’t our intention to disappoint any of our customers.

We’ll make sure your comments are passed on to our buyers and merchandisers for their consideration going forward.
10:22 PM · Jun 30, 2019 · Conversocial

2019-06-27 10:03:17 +0100

500 signatures reached

2019-06-26 16:35:25 +0100

Really excited to have had Sarah Ockwell Smith tweet out about the petition!

2019-06-24 10:55:47 +0100

Thank you so much for your support so far! The events with regards to Next have been covered by Manchester News:! Please keep sharing and encouraging people to sign. Thank you x

2019-06-21 19:57:46 +0100

100 signatures reached

2019-06-21 19:09:47 +0100

50 signatures reached

2019-06-21 13:13:38 +0100

25 signatures reached

2019-06-21 10:00:35 +0100

10 signatures reached