2026-10-06 19:06:54 +0100
Chris Packham fronts campaign calling on M&S to stop selling factory-farmed salmon. Satirical film and more than 5,000 London Underground adverts challenge the luxury image of farmed salmon -
To: Marks and Spencer
M&S - come clean about the damage caused by your farmed salmon
Stop labelling unsustainable, factory farmed salmon as “responsibly sourced”. Be honest about the impacts that these products have so that your customers are empowered to make good choices.
Why is this important?
Marks & Spencer, an iconic UK retailer, has cultivated a reputation for itself as leader in quality and sustainability. Yet right now they are selling tens of thousands of tonnes of farmed salmon which scientists warn is causing environmental damage.
To add insult to injury, they’re labelling this harmful product as “responsibly sourced”.
M&S wants us to believe that farmed salmon is a “responsible” alternative to wild fish. In reality, salmon farms rely on catching vast quantities of wild fish to feed the caged animals. Recent investigations have found this to be driving over-fishing and endangering ecosystems as far away as South American and Africa.
Closer to home, salmon farms are a huge source of pollution of Scotland’s beautiful coastline. And farmed salmon are infested with disease and sea-lice, which causes them huge suffering and spreads to wild fish in the surrounding area. Wild salmon numbers in Scotland are collapsing.
Marks & Spencer describes itself as committed to a “sustainable future” and as a “leader in animal welfare”. But when it comes to their salmon, the reality is that it damages wild fish ecosystems and packs salmon into dirty, disease-infested cages. Treatments for parasites kill and hurt significant numbers of farmed salmon. These farms are not leaders in animal welfare.
Let’s tell them to stop. Stop labelling unsustainable, factory farmed salmon as “responsibly sourced”. Be honest about the impacts that these products have so that your customers are empowered to make good choices.
To add insult to injury, they’re labelling this harmful product as “responsibly sourced”.
M&S wants us to believe that farmed salmon is a “responsible” alternative to wild fish. In reality, salmon farms rely on catching vast quantities of wild fish to feed the caged animals. Recent investigations have found this to be driving over-fishing and endangering ecosystems as far away as South American and Africa.
Closer to home, salmon farms are a huge source of pollution of Scotland’s beautiful coastline. And farmed salmon are infested with disease and sea-lice, which causes them huge suffering and spreads to wild fish in the surrounding area. Wild salmon numbers in Scotland are collapsing.
Marks & Spencer describes itself as committed to a “sustainable future” and as a “leader in animal welfare”. But when it comes to their salmon, the reality is that it damages wild fish ecosystems and packs salmon into dirty, disease-infested cages. Treatments for parasites kill and hurt significant numbers of farmed salmon. These farms are not leaders in animal welfare.
Let’s tell them to stop. Stop labelling unsustainable, factory farmed salmon as “responsibly sourced”. Be honest about the impacts that these products have so that your customers are empowered to make good choices.
