AI and surveillance technologies can now clone our faces and voices or track us without consent. This threatens privacy, dignity and trust. Denmark has acted to give its citizens ownership of their digital selves. The UK must follow, ensuring our identities are protected by law in the digital age. Without clear protections, deepfakes, voice scams and facial recognition will erode human rights and leave people vulnerable to exploitation.
What if you're face was no longer yours?
Our mission is to secure legal recognition of every person’s digital self — face, voice and body — as their own property and right. We believe no one should be cloned, tracked, or exploited without consent. By protecting digital identity, we defend human dignity, safety, and freedom in the digital age, ensuring technology serves people, not the other way around.
Chris Bryant should lead reforms to give UK citizens legal ownership of their digital identity — their face, voice and body. He should ensure consent is required before these can be used in AI, surveillance, or data systems, and push for strong safeguards and enforcement through the ICO.
