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To: Health Secretary Wes Streeting

Make Sugar the new Tobacco

From baby food that’s sugarier than Coke, to breakfast cereals based on chocolate bars, the food industry is out of control. It’s time for Government to make it do the right thing and cut sugar, applying tried and tested policies from home and abroad.

Why is this important?

From tooth decay to type-2 diabetes, excessive sugar is fuelling preventable diseases with a multi-billion-pound price tag to our NHS. 

Voluntary action to try and encourage the food industry cut the dose has failed.
So, we need mandatory policies that force them to do the right thing. To reformulate their food, to remove misleading claims in their ads and on their packaging, to stop them peddling junk food to infants in the face of government guidance.  

The very same strategies that have been applied to tobacco need to be brought to bear on sugar.

This isn’t about adding to the cost of living: It’s forcing the hand of Big Food.
United Kingdom

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Updates

2025-04-29 12:47:57 +0100

500 signatures reached

2025-04-28 13:07:18 +0100

Stay turned for appearance on Panorama tonight.

The views from public health experts are clear - Big Brands are fooling parents into thinking they’re buying ‘healthy options’.

3 market leaders - Ella’s Kitchen, Piccolo and Aldi have already tried saving face by promising to end marketing to 4 month olds - a breach of UK weaning guidelines.

But we need government to do more, to ensure business does the right thing. That means bringing sugar levels down, ending manipulative marketing and dishonest labelling.

https://www.bbc.co.uk/iplayer/episode/m002bl1w/panorama-the-truth-about-baby-food-pouches

2025-04-28 12:58:08 +0100

100 signatures reached

2025-04-28 12:19:07 +0100

50 signatures reached

2025-04-28 12:08:08 +0100

25 signatures reached

2025-04-28 09:13:30 +0100

10 signatures reached