Ella’s Kitchen have put out a statement in response to Panorama that’s an exercise in pure spin. https://www.ellaskitchen.co.uk/panorama-statement?srsltid=AfmBOoo3qobmxsAEsBBqftSEz0SUgz_yoB0L2g0e0u83G-RpQ43A24c_
It’s what we’d expect from a brand with form playing fast and loose with health claims, that only signed up to government guidance on weaning as cover.
This company is pedalling baby food pouches that:
🥤Can contain more sugar than by volume than Coke. That’s not inevitable. It’s a commercial choice.
🍊Have undergone manufacturing processes that mean they fall short on key nutrients like iron and vitamin C.
🍼Have only just stopped making claims that actively undermine UK and WHO guidance on weaning
😇 Are draped in halo labelling claims to con parents into thinking they’re buying ‘healthy options.’
The conduct of industry spells out exactly why we need change.
