Ensure that social media and other enterprises do not corroborate in making digital content such as images untraceable and thus considered orphan works that are then usable as a "free for all" image grab of photos from individual members of the public and professional photographer alike. This means that social media providers should preserve the full image data such as EXIF information on all images they up/download.
Why is this important?
This is important as using any particular communication channel should not also infer free licence for that operator to take or hide ownership of the individual's property that's passing through that channel.
See http://www.stop43.org.uk/ for more information.