Replace all own brand packaging with biodegradable alternatives

It has become harder and harder to be an ethical consumer when it comes to packaging. Even fruit and veg is packed in plastic punnets most of the time. There are several, biodegradable alternatives to the plastic packaging used by the big supermarkets for their own brand items. Too much emphasis is put on customers and their duty to make the right choice. This is impossible when there is no choice presented. The banning of free plastic carriers bags has shown how big an impact can be made when those who create and sell the problem take a measure of responsibility.