Stop selling real fur in House of Fraser

Behind every animal fur trim, bobble and lining, there's a story of cruelty and agonising death.

The coyotes used for their fur by Canada Goose, for example, are caught in brutal traps and die slow, painful deaths.

There is nothing quite so unnecessary as real fur in garments, when faux alternatives are so realistic and possess the same qualities, without the inherent cruelty.

By introducing a moratorium on products containing real fur in your stores, and working with suppliers who have already switched to faux alternatives, you can demonstrate a commitment to stamping out cruelty in your winter clothing range.