25 signatures reached
To: Ikea UK
Ikea UK - end the use of wild animals in your ads
Ikea UK please take down the existing advert which uses wild aniamls (monkeys and birds). Please also add a clause to your CSR policy which states that you wont use wild animals in the future to promote your products.
The ad can be seen here: http://www.ikea.com/gb/en/campaigns/thejoyofthekitchen.html?&cid=gb%3Eps%3E%3E%3E%3Eikea%20monkey%20advert%3Emckv%3Es_dc%3Epcrid%3E81888302593
Why is this important?
Ikea have released a series of images and an online advert featuring monkeys and a toucan. On the surface this seems harmless, cute animals being funny with everyday objects.
However, wild animals belong in the wild. They have complex welfare needs, and shouldn't be used to sell products.
In the UK we have moved past this type of advertising, no longer do we think that the PG tips ads, with monkeys selling tea, are acceptable. In the same way there is an overwhelming sense that circus with wild animals should be banned.
Whilst the centre who cooperated with Ikea on this ad will have considered the animals in their care - using wild animals in this way sends out completely the wrong message.
Ikea have judged this incorrectly, you only need to look at the comments on Instagram to see this. Whilst some are complaining, others are saying how cute the animals are and how they want them as pets. Something which is totally unacceptable.
