To allow people especially parents to buy the censored radio versions of songs without the swear words. The children hear them on the radio and ask for them but when the parents go to download them only the uncensored versions are available leaving very upset children who are unaware of the language in the songs.
Why is this important?
We should have a choice of buying music without swearing in for our children. They will sell more when we have the option to download the radio version.