ITV, Start using Lactation Consultants (IBCLC) in your breastfeeding segments on daytime tv
ITV continue to use self professed experts in their segments about breastfeeding on daytime tv. Damaging, outdated and non evidence based advice is causing significant harm to breastfeeding, both on an individual basis and to society as a whole.
It's time they started to use actual, accredited experts like an IBCLC
Why is this important?
Breastfeeding rates in the UK are some of the worst in the world. The media has an ENORMOUS impact on this and could make significant changes to families and health.