To: Next CEO - Simon Wolfson

Stop Next using really thin models

Stop Next using really thin models

I want Next to stop using really thin models to advertise their clothing.

Next are one of the few high street stores to still be using excessively thin models on their website. I don't mean slim, I mean models who look malnourished and unhealthy. And not just one model - lots of them.

Why is this important?

I was horrified when looking at the Next website so see how very thin some of the models are. Girls today are bombarded with images of unattainable ideals, leading them to all sorts of issues with body image and self confidence.These are not the role models I want for my children.

By using these models, Next is condoning this as an aspirational way to be. As a society, we have girls struggling with self image and then companies hold this up as both normal and desirable - most girls would have serious medical problems if they were this size. Anorexia is an illness. Sufferers need help, not the reinforcement that this gives.

I am certainly not saying that fashion should be forced to use large models. Slim is healthy. Emaciated is not.

Please sign, and through tackling a large high street name, show the fashion idustry that this is not what we, as consumers, want.


Reasons for signing

  • Just flicking through the October 2017 catalogue and was shocked at how thin the models appear to be. Why do Next feel the need to use such skinny models?
  • I feel sorry for the models themselves as they are under immense pressure to keep very thin which drives them to eat virtually nothing to get jobs . It is a very poor example being set for teenagers by a British company
  • The models size is totally unrealistic, average uk size is a curvy12/14. In 45 years I have only seen one person who looks like that in the flesh and she looks really rough now, all lied and wrinkly, because there is no fat under her skin.


2014-09-24 12:15:28 +0100

100 signatures reached

2014-09-23 20:29:24 +0100

50 signatures reached

2014-09-23 18:54:35 +0100

25 signatures reached

2014-09-23 18:29:39 +0100

10 signatures reached