Vodafone Data Usage Cap

Vodafone customers are unable to limit cellular data usage. When contracted limits are reached Vodafone sends a helpful text to advise that it will charge you for exceeding the limit. Fair enough - BUT - customers cannot opt out and self-limit until the following months allowance kicks in. Most smartphone apps and operating systems are very data hungry, even when operating in the background and not in actual use, so data allowances can be consumed without realising. Parents who fund a child's phone for safety and security reasons find this particularly stressful and difficult. Commercially it's obvious why Vodafone apply this policy - to make additional profit - but it is morally questionable if one party to the contract agreement has no power to limit charges beyond what was contractually agreed under circumstances often beyond their control. Other mobile operators have recognised this and allow limits to be self enforced, Tesco Mobile is one such responsible operator. So should Vodafone. "Always here for you?" is their service strap line "Always here to fleece you" would be more accurate.