To: Breast Cancer Charities

Remove the Pink Ribbon Blindfold and ask the Big Question.

Remove the Pink Ribbon Blindfold and ask the Big Question.

Join the From Pink to Prevention campaign in removing the pink ribbon blindfold and asking Breast Cancer Charities why they persist in refusing to acknowledge the role of environmental and occupational toxins by ignoring decades of evidence up to the present day on the link between our lifelong (womb to grave) exposures to toxins and the escalating incidence of breast cancer.

Why is this important?

This October we urge women and men to join us in removing the pink ribbon blindfold and in asking Breast Cancer Charities to do the same. Why, despite all the money raised, are more and more of us are getting this disease? Is it possible that we’re not being given the full picture on the breast cancer epidemic that has taken us from 1 in 12 chance of a woman getting the disease in her lifetime in 1995 to a 1 in 8 chance today?

Why are Breast Cancer Charities refusing to acknowledge the environmental and occupational risk factors for breast cancer, when the evidence is already out there? ALL women need and deserve a full understanding of ALL potential risk factors for the disease that threatens women’s lives and health.

Now is the time to question why Breast Cancer Charities continue to focus solely on ‘lifestyle’ risk factors such as diet and exercise, while ignoring the potential 60% of breast cancer cases for which they have no explanation. What about the role of chemical, environmental and occupational exposures in this? Why, when the World Health Organisation states that prevention (which is not the same as early detection) offers the most cost-effective long-term strategy for the control of cancer, do we not see this reflected in our cancer plans and strategies? Why is primary prevention (stopping the disease before it starts) not equally addressed along with better treatment and care? Why are those with the power to influence decisions on breast cancer policy not acting on what we already know?

Join us this October in removing the pink ribbon blindfold and asking the Breast Cancer Charities the Big Question:

WHY they persist in refusing to acknowledge the role of environmental and occupational toxins by ignoring decades of evidence up to the present day on the link between our lifelong (womb to grave) exposures to toxins and the escalating incidence of breast cancer?

Actions: There are various actions you can take:
1. Join us in removing the pink ribbon blindfold on the 1st of October for the social media launch of our campaign. Do your own action in a group or individually - take a photo removing the blindfold and share on your Facebook page or via social media twitter - @pink_prevention Instagram - pink_to_prevention Flickr group - From Pink to Prevention.

2. Sign our petition, and share widely.

3. Get your organisation to sign up to our statement - www.frompinktoprevention.org

4. Write to your Breast Cancer Charity to ask them the big question. Please send us a copy of their response. See a sample letter on our website. www.frompinktoprevention.org

5. Visit our Facebook page for poster to share: https://www.facebook.com/FromPinktoPrevention

6. World Health Organisation Asturias Declaration: http://www.who.int/phe/news/events/international_conference/Call_for_action_en.pdf

7. For more information on the evidence linking breast cancer and environmental and occupational risk factors: http://www.frompinktoprevention.org/resources/scientific-evidence/

8. Pink Ribbon Blindfold picture Copyright to Mark Chilvers, thank you to Unison for the use of the picture. Concept by Helen Lynn.