Relaunch the original 'Everything's Rosy' lipstick, as featured in the Victoria and Albert Museums exhibition 'Making Herself Up' - a reflective collection on the personal effects of Frida Kahlo and donate a portion of the profits to the Association For Women's Rights In Development Awid Mexico City.
Why is this important?
Frida Kahlo was a cultural icon who celebrated her beauty with internationally acclaimed flare. She taught young girls everywhere that despite their disability or background - beauty is for all. Her iconic dark brows and lipstick adorn the walls of the public and elite alike, in her stunning original works or dog-eared printouts, torn from borrowed magazines. Frida made a stand for women everywhere, challenging perceptions of beauty and idealised standards for women, she stood for strength, for justice and for equality. We can't all afford an original piece to honour her memory but what better way to do it than by keeping those ideals alive through the medium of make-up.