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To: John Perkins, CEO of Specsavers
Specsavers - Stop Advertising in the Daily Express
We call for you to take a stand against racist intolerance by no longer advertising in the Daily Express.
Why is this important?
Anti-immigrant hate crime in the UK has increased fivefold over the past few months (according to the National Police Chiefs' Council).
The UK media has, in the words of the United Nations human rights chief, peddled "sustained and unrestrained anti-foreigner abuse" and "vilification, intolerance and politicization of migrants."
Migrants are routinely portrayed as less-than-human, and unworthy of dignity and respect. The Daily Express alone is responsible for headlines such as "BRITAIN MUST BAN MIGRANTS" and " SEND IN ARMY TO HALT MIGRANT INVASION."
Specsavers: is this your vision?
We are calling on you to take a stand, and no longer tacitly endorse the demonisation of migrant communities by the Daily Express. Just earlier this year, the newspaper was forced to publish a correction after press watchdog IPSO ruled that a piece entitled 'Europe's leaders have no plan to cut immigration' inflated and distorted migration figures. The impact of this kind of media rhetoric is not limited to the newspaper stands: it has real-life, divisive consequences.
By withdrawing a recent front-page advert from the Daily Express, you have recognised that what your brand appears alongside, matters. We call on you to take this further and withdraw all financial and symbolic support for a newspaper that is notorious for inciting racism, Islamophobia and xenophobia.