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To: Amazon UK

Amazon - play fair with TheGivingMachine Charity

We achieved a standard rate agreement with Amazon!

Amazon - play fair with TheGivingMachine Charity

Stop cutting our income by 80% and give us the rates you publicly state on your website for everyone so we can restore vital income to thousands of great causes.

Why is this important?

Amazon partners with thousands of other websites and businesses and pay sales commissions for the sales that generates for them. Their standard rates start around 5% and go up to 11%.

When first started working with Amazon, they paid us the standard rates but for some reason, they didn't like the fact that we gave away our income to schools, other charities and community groups all across the UK.

Amazon cut our % from 5% to 3% and then more recently to 1%.
This is an unfair business practice and we need your help to get that changed.

Please sign up and help Amazon understand that this is wrong and they should restore this vital income to thousands of great causes across the UK.

Why does this matter? Over £400,000 in charitable income has been lost so far and this affects thousands of smaller organisations, many too small to be charities, across the UK but serving some of the most vulnerable.

It is wrong that "for profit" businesses can make at least 5x as much income from Amazon than we can - all because we want to make the world a better place.

Thank you
Richard Morris
co-founder and CEO

TheGivingMachine is a registered charity (1159320) and a company limited by guarantee (09017447 England)
Correspondence Address: 49a The Shearers, Bishop's Stortford, Hertfordshire CM23 4AZ
Registered Address: 14a Grange Park, Bishop's Stortford, Hertfordshire CM23 2HX

Reasons for signing

  • Multi National companies should pay their fair share
  • Big business collect donations via customers of Amazon for between 5% and more as a gift for using their services. 'The Giving Machine' makes sure that this income is transferred to small charitable organizations and so Amazon decide in their wisdom to pay the organizations just 1% ! No fairness there then.
  • It is completely unfair that profit making organisations are paid up to 11% in commission from Amazon and charities have been reduced to basically nothing - there is no sense to this at all - all companies should be treated the same and fairly! How on earth is it right that charities are receiving less when they actually need more! Heartbreaking for Communities everywhere!


2020-03-23 15:56:50 +0000

Petition is successful with 578 signatures

2019-09-21 22:46:45 +0100

500 signatures reached

2019-08-21 15:01:54 +0100

Thanks so much for your support. We've done some more data analysis and have published a summary here:
It shows the worst hit areas and numbers of causes. But to give some really specific examples:
Aylesbury Grammar School lost out on about £1,700
Honeywell Schools PTFA lost out on about £1,600
Cranbrook School CSPA lost out on about £1,300
and the list goes on.

Your support helps us raise the profile of this anomaly and increases the probability that we can change Amazon's mind and help us help our communities more.

Thanks, Richard

2019-08-15 20:56:20 +0100

Thanks so much for all the words of encouragement. Here's the link to my interview on BBC Radio 4's You and Yours last week and for those that have hearing impairment, just ask me for the transcript: [email protected]

2019-08-14 16:55:49 +0100

100 signatures reached

2019-08-14 12:35:12 +0100

I just got a question on how to contact Amazon - I would suggest via [email protected] to be honest.

2019-08-14 11:57:10 +0100

Thanks so much for joining in. I was reminded the other day £5 enables Karibuni to buy a mosquito net for a Kenyan street child that could save a life. That same £5 can support the most vulnerable in any of our communities via so many fantastic causes. Every £1 matters!
Thanks to N Giaretta who suggested that we use 38 Degrees - what a star!
Thanks also for all the messages of support and a few questions too :)

Why raise the issue now? We’re about positivity rather than negativity but seeing the very real impact that this unfair treatment has just needs to be highlighted and corrected.

How much is the CEO paid? This made me laugh - I am paid £250 a month because I've prioritised paying everyone else first. A previous business I co-founded enables me to do this but in the longer term, this will have to change as no-one else will ever really want to take over as CEO on that kind of income.

Thanks for being amazing

Richard, co-founder CEO TheGivingMachine

2019-08-13 22:00:24 +0100

50 signatures reached

2019-08-13 16:43:34 +0100

25 signatures reached

2019-08-13 15:00:51 +0100

10 signatures reached