We would like ad companies and magazines to put across an image of the people they photograph and say if the image has been touched up.
Why is this important?
Because it creates a false image to young and vunrable people who believe the models are the right way to look. The viewers don't realise it's fake and enter the abyss of sadness as they think they are not good or pretty enough. Also the people modelling might not realise that they are going to be photoshopped and when they see they have it would make them sad as they would believe they are not beautiful.